Designer: Moon Chung Kim
Project Type: Concept
Location: New York, NY, USA
Packaging Contents: Eye drops
Packaging Materials: Plastic
Eye care products, eye drops in particular, are typically expensive and not well packaged.
The bottle structures for eye drops tend to be tiny and are easily lost or misplaced in a bag or even in a pocket.
Over packaging with secondary paperboard cartons and sometimes shrink cello-wrap is wasteful but used because of the size and expense of the products.
Eye.D is an iconic brand of eye drops packaged in a revolutionary structure that is easily identifiable, portable and collectable.
Inspired by the size and convenience of credit, debit and other pass(ID) cards, the flat rectangular container fits easily in the consumer’s wallet or pocket and never rolls off a desk.