• Frost Ice-Cream - Caroline Berg Eriksen & Camilla Pihl

    Design Agency: Designhorse
    3D-animation: FireGrader
    Project Type: Produced, Commercial Work
    Client: Geia Foods A/S
    Location: Oslo, Norway
    Packaging Contents: Ice-cream
    Packaging Materials: Plastic

    Ice-cream made in cooperation with Norwegian top lifestyle bloggers Caroline Berg Eriksen and Camilla Pihl.

    ”Frost” is a low calorie ice cream with only natural sweeteners - the first of it's kind in Norway.

    The ice-cream packaging category is very maximalistic and colorful. To differentiate, we choose to make a high-end packaging mimicking the design language of exclusive perfumes.

    What's Unique?
    "Frost" represents a new segment in the Norwegian ice-cream category. A "lifestyle" ice-cream with a minimalistic design targeting grown-ups instead of children.

    It's also the first ice-cream suitable for diabetics.

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