Design Agency: Designhorse
Project Type: Produced, Commercial Work
Client: Geia Foods A/S
Location: Oslo, Norway
Packaging Contents: Ice-cream
Packaging Materials: Plastic
Ice-cream made in cooperation with Norwegian top lifestyle bloggers Caroline Berg Eriksen and Camilla Pihl.
”Frost” is a low calorie ice cream with only natural sweeteners - the first of it's kind in Norway.
The ice-cream packaging category is very maximalistic and colorful. To differentiate, we choose to make a high-end packaging mimicking the design language of exclusive perfumes.
"Frost" represents a new segment in the Norwegian ice-cream category. A "lifestyle" ice-cream with a minimalistic design targeting grown-ups instead of children.
It's also the first ice-cream suitable for diabetics.