Designer: Nicole Allison Fleming
Project Type: Student Project
School: Maryland Institute College of Art
Course: Typography II
Tutor: Anthony Rutka
Location: Baltimore, USA
Packaging Contents: Eye glasses, contact lenses, cleaning fluid, contact solution
Online custom eyeglass services quite literally deliver the gift of clear sight straight to your front door. With this packaging concept for ‘Hi-Beams’, the box becomes part of the experience as it emphasizes the effects of a new pair of prescription glasses. Bright yellow illuminates the internal walls of all the boxes, and small running type covers the tissue inside of the box, only legible and sharp once the customer has on their new lenses. This packaging creates a playful visual interaction between product and container that heightens the excitement of unwrapping this product.
This packaging provides a subtle interactive experience between product and container.