• Hi-Beams - Custom Eyeglasses (Student Project)

    Designer: Nicole Allison Fleming
    Project Type: Student Project
    School: Maryland Institute College of Art
    Course: Typography II
    Tutor: Anthony Rutka
    Location: Baltimore, USA
    Packaging Contents: Eye glasses, contact lenses, cleaning fluid, contact solution

    Online custom eyeglass services quite literally deliver the gift of clear sight straight to your front door. With this packaging concept for ‘Hi-Beams’, the box becomes part of the experience as it emphasizes the effects of a new pair of prescription glasses. Bright yellow illuminates the internal walls of all the boxes, and small running type covers the tissue inside of the box, only legible and sharp once the customer has on their new lenses. This packaging creates a playful visual interaction between product and container that heightens the excitement of unwrapping this product.

    What's Unique?
    This packaging provides a subtle interactive experience between product and container.

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