• KFC Nail Polish

    Working with food technologists at McCormick, the makers of KFCs 11 secret herbs and spices mix, Ogilvy has collaborated with KFC Hong Kong to create two edible nail polish flavours sourced from natural ingredients and based on the brands all-time favourite recipes - Original and Hot & Spicy. To use, consumers’ simply apply and dry like regular nail polish, and then lick – again and again and again.

    Packaged in a designer bottle and box created by design agency Brand Union, the product has been teased online for the last two weeks on social media platforms, including Facebook and Youtube ahead of an exclusive launch and tasting being held tonight. An online music video has also been released asking Hong Kongers to choose the best flavour to go into mass production.

    Commenting on the product launch, John Koay, Creative Director, Ogilvy & Mather, said, “The recipe for our edible nail polish is unique and was specifically designed to hold the flavour, but to also dry with a glossy coat similar to normal nail polish. This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong."

    Agency: Ogilvy & Mather
    Chief Creative Officer: Reed Collins
    Creative Directors: John Koay, Matt Nisbet
    Art Director: Elaine Li
    Copywriters: Buji Ng, Kerwin Choy
    Vice President Asia-Pacific: Soames Hines
    General Manager: Gladys Wong
    Business Director: Penny Chow
    Associate Account Directors: Janice Ho, Sincere Ng
    Account Executive: Stella Fung
    Senior Producer: Mikyung Kim
    Producer: Jayden Wong
    Managing Director - Social: Jason Fashade
    Senior Strategist: Michael Wong
    Community Manager: Pammy Li
    PR Senior Associate Michel Wong
    PR Senior Consultant: Corwin Wong
    Design agency: Brand Union
    Creative Director: Andy Reynolds
    Designer: Kitty Chan
    Production Company: Mutual Workshop
    Director: Helen Clemens
    Producer: Cyrus Lai
    Photographer: Kimhoo So
    Composer: Lindsay Jehan
    Music Company: Song Zu

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