Designer: Jade Youna Jang
Project Type: Student Project
School: Art Center College of Design
Course: Package Design 2
Tutor: Ania Borysiewicz
Location: Pasadena, California, USA
Packaging Contents: Indian Food
The NEW Laxmi is an Indian grocery company that offers the taste of India with its many flavorful spices. The newly rebranded design elevates the cooking and sensorial tasting experience while respecting the grace of Laxmi’s feminine nature. This rebrand introduces the American audience to the world of sacred Indian cuisine by guiding them to expand their palate into the journey of authentic Indian taste.
The mechanical method on the rice package is what I've come to create my own. The paper folding and unique breathing space in between the spices give the audience to see what's in it.