• My Elements Effervescent

    Design Agency: 2YOLK
    Founding Managing Partner: Emmanouela Bitsaxaki
    Founding Creative Partner: George Karayiannis
    Graphic Designer: John Seitanidis, Konstantina Benaki
    Studio Manager: Alexandra Papaloudi
    Copywriter: Despina Sakellaridi
    Account Manager: Stefania Papakosta
    Project Type: Produced, Commercial Work
    Client: Iso Plus
    Location: Athens, Greece
    Packaging Contents: Food Supplements

    The food supplement line “My elements” by Isoplus includes a vast range of effervescent products differentiated based on their composition and benefits. The packaging design had to, on the one hand, create a distinctive image for the brand, and on the other hand, differentiate each product based on its formulation and function.

    2yolk created a unified layout for all the packages that reproduces the two leaves, part of the “My elements” logo, which we have also designed. In this way, each product has a specific frame where the functionality and the components are highlighted. A series of descriptive or abstract illustrations were designed to illustrate the targeted or multi-level effect of each supplement; a choice dictated by the research on the category of each product separately and by its target audience. The colour palette, the vibrant or transparent multiply colours, created a unified aesthetic that avoided the category clichés.

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