Design Agency: The Creative Method
Project Type: Produced, Commercial Work
Packaging Contents: Probiotic soda
Packaging Materials: Glass, paper
We were commissioned by the Obi team in the USA to develop packaging for their new to world healthy probiotic soda.
Our design challenge was to marry scientific and healthy efficacy with sodas fun and vibrancy.
Our solution utilised an abundance of white space on the label to deliver healthy efficacy – stark contrast to overly saturated coloured cans and labels of most US soda brands. Natural ingredient photography is masked by science inspired bubble style illustrations. Resulting in easily recognisable flavour variants whilst retaining the fun and vibrancy required within the soda space.
A simple addition of brackets to the word ‘pr(obi)otic’ helps articulate the origins of the brand name.
Obi is a truly healthy soda that wanted its branded packaging to reflect the mantra 'Bubbles with benefits'.