Designer: Sofiya Levina
Project Type: Student Project
Course: Visual Communications
Tutor: Cindiana Koren
Location: New York, United States
Packaging Contents: Origami Box, Cup, Pins, Apron, Chopsticks
Packaging Materials: Paper, Cardboard
Octobites began with the idea of introducing an American audience to traditional Japanese cuisine that diverges from the most commonly known types.
When our customers enjoy Octobites, they are not only taking a step forward into expanding their culinary palette, they are also choosing a delicious way to do so. This, without breaking the bank or having to wait in a sit-down restaurant. This is because Octobites are affordable, easy to transport and quick to buy so you can go on with your day without the struggle of time consumption.
The overall project is unique because it transforms the opinion about Japanese food for Western culture. The origami packaging is completely different from other's street food brands which creates personal relationship with the customer. In contrast to traditional red and black colors Octobites uses blue and pink colors to stand out in the market.