Pride Runs Deep

Design Agency: FLuX Art & Design
Project Type: Produced, Commercial Work
Client: Left Hand Brewing
Location: USA
Packaging Contents: Craft Beer
Packaging Materials: Glass Bottle

Label Design, Illustration, and Typography by FLuX for a nationally distributed limited edition IPA from Colorado-based Left Hand Brewing Co.

About FLuX: Born in rural northern Pennsylvania to a cemetery caretaker and a coal-miner’s daughter, John Malloy, AKA FLuX, began drawing at a young age. He later earned a background in old masters painting and graphic design, and has since been self taught in fine art, illustration, comics, and design. Clients include Peace Tea, Diesel, Monster Energy, Business Week, Minus The Bear, Paste Magazine, Focus Features, Dazed & Confused, Utne Reader, Airtran Airways, Dance Gavin Dance, Lemon Magazine, KEXP, Dublab, Evite and more. His illustrations and designs have been featured in a variety of publications and exhibits, including Illusive, The Big Book of Contemporary Illustration, and Spectrum. His work has won awards including the Creativity International Platinum Prize for Illustration in Advertising and the Society of Illustrators Los Angeles Silver Award. His fine art has been exhibited in galleries in Los Angeles, Tokyo, New York, San Francisco, Sydney, Atlanta, and Washington DC.

What’s Unique?
The beer was created to celebrate the commissioning of the 4th generation of a United States submarine, the USS Colorado. The client requested that the USS Colorado be the main focus in the imagery, and add dolphins from the US Submariner’s insignia and the Twin Peaks mountains of Colorado.