• Queen of the Nile (Student Project)



    Designer: Yejoo Kwon
    Project Type: Student Project
    School: Academy of Art University
    Course: Package Design 3
    Tutor: Christine George
    Location: San Francisco, USA
    Packaging Contents: Beer

    Objective
    To create a new brand and package design for the premium floral beer “Queen of the Nile.” Included are a front label, back label, neck label, and 6 pack carrier box design.

    Approach
    Egypt is the origin country of beer. The design is inspired by the traditional Egyptian visual elements, such as colors, patterns and hieroglyphics. In order to reflect the feeling of ancient Egypt, the eye symbol of Horus is used as a new logo. Egyptian hieroglyphics and traditional Egyptian patterns are incorporated in the border of each label. Gold foil gold rub-downs emphasize the high-end feeling of the brand.












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