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Queen of the Nile (Student Project)



Designer: Yejoo Kwon
Project Type: Student Project
School: Academy of Art University
Course: Package Design 3
Tutor: Christine George
Location: San Francisco, USA
Packaging Contents: Beer

Objective
To create a new brand and package design for the premium floral beer “Queen of the Nile.” Included are a front label, back label, neck label, and 6 pack carrier box design.

Approach
Egypt is the origin country of beer. The design is inspired by the traditional Egyptian visual elements, such as colors, patterns and hieroglyphics. In order to reflect the feeling of ancient Egypt, the eye symbol of Horus is used as a new logo. Egyptian hieroglyphics and traditional Egyptian patterns are incorporated in the border of each label. Gold foil gold rub-downs emphasize the high-end feeling of the brand.







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