Design Agency: Wallace Church & Co.
Executive Creative Director: Stan Church
Creative Director: John Bruno
Illustrator: Michael Scaraglino
Designer: Kevin Sams
Project Type: Produced, Commercial Work
Client: Heinz (now KraftHeinz)
Location: New York, NY USA
Packaging Contents: Pasta Sauce
Packaging Materials: Paper Label, Mason Jar
When Heinz wanted to add a new tier to their Classico Pasta Sauce line, they reached out to Wallace Church & Co. Classico Riserva delivers, high-quality, natural, ingredients with herbs and spices you can actually see. Their sauces are simple, flavorful and authentic. The mason jar supports the simple and handcrafted tradition, inspiring meal creation at home.
As an extension of the Classico line, the Riserva labels are simplified by exhibiting one "Hero Ingredient" as illustrated by Michael Scaraglino and complemented with embossed lettering. The mason jar, also with embossed lettering lends itself to the handcrafted feel of the overall package.