Design Agency: The Marketing Mix
Creative Director: Aron Dobrowolski
Manager, Swan Valley Wines: Paul Hoffman
Project Type: Produced, Commercial Work
Client: Swan Valley Wines
Location: Perth, Australia
Packaging Contents: Wine
Packaging Materials: Glass, Paper
After aging for 2 years, Swan Valley Wines’ latest experimental small batch ‘EXTENT’ blend was ready for release and required labelling. The design was inspired by the labels of old with a nod to the French wines on which this blend was crafted, while maintaining the quirkiness of the previous vintage of Extent labels.
The new labels feature a custom die line playing on the big top of a circus tent while utilising Swan Valley Wines’ patented crest shape, with stamp franking along the bottom for added vintage effect. Printed with fluorescent orange and metallic gold over a customised cream background colour on Matt paper wine label stock, to further promote Swan Valley Wines’ environmental and natural credentials.
The result is an immediately recognisable label that really stands out, particularly from other Swan Valley varietals. The client is extremely happy and feedback from customers has been extremely positive. On a recent visit to other wineries in the Swan Valley, The Marketing Mix were praised by other wineries for the overall design and execution of this exciting new label.
Dieline, Custom spot colour background, flouro ink, metallic ink. Creative Director on-site for press-check.