• Torrent Wines - How To Speak Like An Italian



    Design Agency: Studio Lost & Found
    Project Type: Produced, Commercial Work
    Client: Torrent Wines
    Location: Perth, Australia
    Packaging Contents: Wine
    Packaging Materials: Glass, Aluminium, Paper

    Problem:
    Torrent Wines had been growing grapes in the Swan Valley (Western Australia) for three generations, but were looking to establish a new retail brand alongside their plans to build a cellar door and restaurant. The D’Angelo family needed a brand that would be authentic to them but also stand out from the crowd.

    Solution:
    We established a brand strategy and product portfolio that celebrates their Italian heritage, and their philosophy that the three most important things in life are: family, food, and wine.

    We developed an entry-level range called How To Speak Like An Italian, bringing a sense-of-humour to the stereotype that Italians like to speak with their hands.




    What's Unique?
    The idea and illustration style are both unique in the ultra-flooded wine category.











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