Design Agency: Traction Marketing Group
Project Type: Self Promotion
Location: Oklahoma City, OK, USA
Packaging Contents: S'more Kits and Christmas Card
Packaging Materials: Cardboard, Plastic
For Traction's 2015 Christmas card, we decided to send something a bit more memorable and festive. Our solution was a s'mores kit. Traction's slogan is "Create Something More," so we decided to play off the word s’more, so that the card read: "Create Something s'More." Each kit was mailed out in a simple, brown shipping box, sealed with a Traction logo sticker. Each box contained three s'mores sets. (graham crackers, a hershey bar, and of course a marshmallow). The kit also contained a traditional Christmas Card and greeting from all of us here at Traction.
Traction's Christmas Kit is unique in the fact that we did not send out a simple card to our clients, but a Traction-themed Christmas experience.