• Who Gives A Crap

    Design Agency: Craig & Karl
    Project Type: Produced, Commercial Work
    Client: Who Gives A Crap
    Packaging Content: Toilet paper
    Location: New York, USA

    Illustration duo Craig & Karl recently created a series of limited edition toilet paper rolls for the 'Who Gives A Crap', an organization that creates and distribute environmentally friendly toilet paper and donates 50% of its profits to WaterAid to build toilets and improve sanitation in the developing world.

    The duos idea for the project was to create a different graphic pattern for each of the rolls that featured a single human feature; an eye, an ear, nose, mouth and a finger. We wanted to be playful with our artwork, so the thought was these patterned blocks could be moved around. When stacked, they’d loosely represent an abstracted/cubist face and the arrangement can be individually created by the customer.

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