• Wonky Juice (Student Project)

    Designer: Shona Lett
    School: University of Cumbria
    Course: BA HONS Graphic Design
    Tutor: Jim Millington, Rhiannon Robinson
    Project Type: Student Project
    Location: Middlesbrough, UK
    Packaging Contents: Fruit and Vegetable Juice
    Packaging Materials: Carton Board

    A lot of fresh fruit and vegetables are currently going to waste or just used as animal feed because it's considered odd and out of shape. This project is to put that produce that supermarket wont take to good use and show that it's still perfectly good.

    The design of the juice carton is slightly twisted, so the juice carton is wonky and odd as the fruit or vegetable juice it contains. The twisted carton design however is still practical as it still fits on your fridge shelf or rack. The graphics on the box are clean and simple yet bright and bold to stand out among other current products.

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