Basis (Student Project)

Designer: Daniel Lindqvist
Project Type: Student Project
Packaging Contents: Wood Soap, Wood Polish
Packaging Materials: Cardboard, Wood
Location: San Francisco, CA, USA

The idea of Basis originates from a strong passion for wood. Basis believe in developing environmentally responsible formulas without making any compromises to the quality of their soaps and polishes. Basis mission is to ensure woodwork a long life, durability and a beautiful natural look.

The challenge of this project was to find a visual language that would reflect Basis high quality products while at the same time convey a product that is honest and natural. A step toward a solution was the decision of using a cardboard material that would allow the creation of packaging structures that would stand out on the shelf and still being environmentally sustainable. By utilizing a broad palette of wood surfaces a sense of warmth was given to the structures. This warm natural element in combination with a solid typographic system enable an approachable end product that invite to interaction.

What’s Unique?
Using a cardboard material that would allow the creation of packaging structures that would stand out on the shelf and still being environmentally sustainable.