Designers: Nuno Dias & Tiago Castro
Project Type: Commercial
Client: RUMO - Sociedade Agrícola
Location: Braga, Portugal
Casa do Guiço (House of Guiço) is a wine and olive oil production company. Fusing several different concepts under one roof, the company pays tribute to two of its founding values: it is an homage to the partners' grandparents, locally known as the Guiço family, and it honours the memory of Leonor Bernardo, the family's loving daughter, granddaughter, and niece.
The company's logo proudly represents these values and the history behind them, showcasing the shape of a heart that is composed of two inverted question marks. One of the question marks alludes to the love, care, and dedication Leonor Bernardo was surrounded by (hence the “LB” monogram), and the other represents the unfortunate meanders of life the family had to face throughout its rich history. The heart-shaped frame encloses an exquisite Viana hearts filigree pattern, evoking Viana do Castelo, the city that deeply characterized the life of the company's partners.