Creative Agency: Redfish Adv
Designer: Giovanni Murgia
Photographer: Diego Attene
Project Type: Produced, Commercial Work
Client: Vinicola Cherchi
Location: Usini, Italy
Packaging Contents: Wine
Packaging Materials: Paper
For a historic winery in Sardinia, since 1970, the agency has projected the label design for all wines.
The study of new labels wanted to preserve the link with the tradition that the company is pursuing. Unlike previous labels it wanted to give a touch of elegance that goes well with the high quality of the wines. For the labels of the Classic line we wanted to use a very large braille tecnique that gives elegance and style to the label without weighing. The floral pattern is based on a graphic reworking of a motif of the nearby church of Santa Croce in Usini, which is also the company logo.
The other product line, Billia wines are young selection of wines from the cellar and so the label design is based on a fresher image and simple compared to the wines of the line "Classic".
The project is based on the purity and clean lines, with a special printing technique named Braille.