• Ginorto Wines

    Creative Agency: noon design+branding
    Creative Director: Stelios Pseftogas
    Photographer: Iraklis Soliopoulos
    Project Type: Produced, Commercial Work
    Client: Vertzamo
    Location: Thessaloniki, Greece
    Packaging Contents: Wine
    Packaging Materials: Paper

    Noon design+branding redesigned a trilogy of wines that are produced in Lefkada, a cosmopolitan island in the Ioanian Sea, close to Odyssea's Ithaka and known from the Homeric epics as Nirikos.

    The second wine group of the trilogy from the winery Vertzamo is a group of sweet wines named Ginorto (Γινόρτο). Ιn the local dialect of Lefkada "ginorto" means "dream". The illustration on the label is inspired by the sweet dreamcatcher that was woven by Penelope, the queen of Ithaca, while she was awaiting Odysseus return to the palace after the Trojan War.

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