Creative Agency: Yujeong Kim, Wonhee Lee, Saehee Hong
Project Type: Student Project
School: Kaywon University of Art & Design
Course: Digital Media Design
Tutor: Wonchan Lee
Location: Seoul, Korea
Packaging Contents: Lotion, Oil, Shower Gel, Perfume
Packaging Materials: Plastic, Paper
‘Hee-hu’ is a body care cosmetic brand focused on cool, light and refreshing image of ‘cloud’ , symbolizing the shape of wind blowing.
In fact, the market analysis result shows that the majority of current body care cosmetic product brands in the market has been using same standardized package designs of etracts of fruits and plants.
Therefore, we proudly represent our brand ‘Hee-hu’ whose package design differentiates itself from other ordinary nature objects in a whole new design sense.
To make the brand match up accordingly with the concept of ‘clouds’, we have designed the whole package with round shape and photographed in white&blue tone bathroom.