Art director, calligrapher, designer: Pavel Drakunov
Illustrator: Victor Pushkarev
Project Type: Produced, Commercial Work
Location: Russia, Moscow
Packaging Contents: Hookahs
Packaging Materials: Paper cardboard
In most of the stores selling hookahs they are unpacked and it is very difficult to attract the customer's attention . We decided that the seller of the store will be our First Clint. So he will see the package and love it. Only then he will faithfully recommend hookahs to the customers. The basis of the aesthetics was taken from package of expensive alcohol. Calligraphy and unique illustrations will attract attavtion and break stereotype, claiming the product unique. Besides the package will work well in the Internet, where high-quality pictures will attract attention also.
Unique calligraphy, unique illustration, a unique approach to sales by means of packaging that is not on the shelf in the store.