Creative Agency: molivi design studio
Art Director & Photography: Mari Dimitrouli
Project Type: Produced, Commercial Work
Location: Athens, Greece
Packaging Contents: Cleansing liquid enriched with organic plants
Packaging Materials: Plastic, Paper
molivi designed the logo and packaging for INTIM – Delicate Wash, a foaming cleansing liquid for everyday use of a woman’s sensitive area enriched with organic plants, such as aloe, rosemary, calendula, chamomile, etc. Based on the idea that the product is exclusively targeted to the female audience, molivi decided to design a dynamic and yet delicate logo that, at first sight, resembles a heart. The word INTIM divides the shape in two pieces, referring to the female body. On the packaging design, the logo and subtle pink colour dominates, making the product stand out.