• Jacote Kids & Gifts

    Brand design: Openmint
    Brand strategy and project management: Jane Butyrina
    Creative Strategy: Alexander Brener
    Copywriter: Dina Silkina
    Photography Olga Pogorelova
    Project Type: Produced, Commercial Work
    Client: Jacote Kids & Gifts
    Location: Moscow, Russia
    Packaging Contents: Kids Wear
    Packaging Materials: Carton, Paper

    Jacote Kids & Gifts is a children fashion knit house based in Russia. The brand is positioning on low-premium segment and produces clothes, accessories, toys and gift sets for kids. The basic phylosophy of the brand is contained into a slogan 'World connection is knitted neatly', which means that knitted threads, the scene of freedom and the knowing of limits, the cozy clothing and warm relationships are interlaced into a single story.

    Our task was to create the visual identity system and the concept for the packaging set.

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