Creative Agency: Hearted Design & Strategy
Project Type: Produced, Commercial Work
Client: Jumbo Foods
Location: Cascavel, Brazil
Packaging Contents: Mozzarella cheese, Ham, Fish
Packaging Materials: Plastic
Jumbo Foods has been active since 1993 as Aurora representative in Paraná and some cities in the interior of São Paulo. Working from its foundation with the same identity in 2014 decided to upgrade their brand but without losing the link with its main representation.
With the slowdown of the market, Jumbo Foods saw the need to strengthen your brand and make their own products more competitive in the point of sale. The project sought to change the perception of the consumer, passing all the quality and cost benefit that Jumbo products provide and that were not disclosed. The significant growth of 106% in sales in the first few months further aroused the company’s interest in increasing its product line, showing up as a great option to circumvent the adversities of the market and generate a higher profit margin.