• Klene Liquorice



    Creative Agency: SOGOOD
    Project Type: Commercial work
    Creative director: Rob Verhaart
    Client: Perfetti Van Melle
    Location: the Netherlands

    The famous Dutch liquorice brand Klene has new packaging for its premium offer. The brand exists since 1876. The new packaging has now a ‘fin de siècle’ feeling, with an gravure illustration of the main taste ingredient, for emphasizing the authenticity and preparation according to traditional methods.


    Isn’t this a good idea? The famous Dutch liquorice brand Klene has now packaging with a selection of all sorts liquorice. Only your favourite in a pouch!











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