Creative Agency: Bezem
Project Type: Produced, Commercial Work
Location: Piatra Neamt, Romania
Packaging Contents: Sunflower seeds
Packaging Materials: Plastic
Because packaging plays a leading role, creating a desirable design that is modern and flexible was a must. It was chosen a small pack that is easy to carry and full of personality.
Choosing a toucan due to its wide range of colors has helped us fulfill our airy, simple and yet attractive package. We've used hand writing and the toucans bright colors to make it more friendly and suited for all ages. The slogan is ''Get rid of boredom''; so that the product is suitable for a large number of consumers.
Working across creative strategy , graphic and structural packaging design, we created this seed-to- go package. Making a superior product wasn't enough, it was needed a fresh thing, that's why this package is eye-catching, clear and flexible.
What is special about this package is that however the seeds are placed there is a feather effect made using the pack's transparencies.