• Lucky Ace Barbers (Concept)

    Creative Agency: Regina Road
    Lead Creative: Jo Green
    Project Type: Concept
    Location: Birmingham, UK
    Packaging Contents: Hair Care

    Hipsters unite, beards are here to stay. With male grooming taking a retrospective turn in a modern world this concept from Jo Green, draws from English heritage on old hand-painted signage and advertising in 'pin' worthy packaging. The conceptual line of facial hair and haircare includes a range that extends to beard oil, to moustache wax and pomade and cologne. Using an old barber shop as inspiration, the packaging features hand-crafted typography throughout the range. The modern packaging and cool contrast of black and white give it a hip contemporary edge.

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