• Naughty Hildegard

    Creative Agency: Hired Guns Creative
    Printer: Westkey Graphics
    Photography: Sean Fenzl
    Project Type: Produced, Commercial Work
    Client: Driftwood Brewery
    Location: Nanaimo, Canada
    Packaging Contents: Beer
    Packaging Materials: Glass, vinyl

    For our redesign of Driftwood’s Naughty Hildegard, an ESB named in honour of Benedictine abbess Hildegard Von Bingen, we decided to focus on her famed discovery of hops as a preservative in beer by using a classic, contemplative pose, reminiscent of religious iconography, and paying special attention to colour design as a way to draw the viewer’s attention from Hilde’s gaze to her hand. Delicate skin tones stand in sharp contrast with the flat black of her habit, all backlit by stained glass with its geometric panels of saturated red and glowing yellow-green.

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