Designer: Osina Ekaterina
Project Type: Commercial Work
Packaging Contents: Meat dumplings
Packaging Materials: Plastic
SCHELKOVSKY IPC has finished re-branding of trade mark Zabotoff (Заботоff)
The root of this word is «care» (Забота) with old fashion ending in Russia - «ff» in English.
SCHELKOVSKY IPC are keen to gain attention of consumers by showing that cheap meat dumplings can also be tasty. New recipe and packaging were created.
An idea of new packaging for 2 blend of meat dumplings bridges idea of care with cookery. Zabotoff (Заботоff) is represented as a chef, who with love and care cooks tasty dinners for all family from traditional and well known ingredients. So as to enhance this legend, the key visual of packaging is a pocket of chef's apron, which contains main ingredients of recipe. It was conceived, that audience likes photos, so style of packaging uses photo collage. The back side supports the main concept and shows the process of cooking of dumplings.
The main red color of packaging underlines meat fillings.
The line consists of 2 package and differentiates by color and photo of meat ingredients.