• Paradise Roasters (Student Project)

    Designer: Emili Hsu
    Project Type: Student Project
    School: Shillington School of Graphic Design
    Course: Graphic Design
    Location: New York, USA
    Packaging Contents: Coffee Beans
    Packaging Materials: Paper

    The brief was to brand and design packaging for coffee that will appeal the vegan and animal-lover demographic. Costa Rica is a famous coffee producing nation that is covered in rain forests rich with diversity in flora and fauna. Paradise Roasters is a Costa Rican single-origin roaster that promotes sustainable bean production and donates a portion of its profits to the Costa Rica Animal Rescue Center. The packaging of the coffee beans features a selection of colorful critters and plants that are native to Costa Rica. The front and back labels are kept simple and minimal so that they do not compete with the intricate pattern.

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