• Parallèle (Student Project)

    Designer: Maxime Genier
    Project Type: Student Project
    School: L'institut des métiers d'ArtDesign de Bordeaux
    Location: Bordeaux, France
    Packaging Contents: Shoes
    Packaging Materials: Paper

    The new visual identity of the women shoes brand « parallèle» is based on two elements : first a light and orderly sans serif typography, the "Aperçu Pro", and a graphic game construction with the two L which reminds a parallelism . This one will create a recognizable symbol which will be reproduce on all brand media (stationery, labels, packaging) in a contemporary and refined manner.

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