Designer: Maia faddoul
Project Type: Student Project
Tutor: Sylvain Allard
Location: Montreal, Canada
Packaging Contents: Bandages
Packaging Materials: Cardboard, velum
The mandate for this project was to take an existing packaging and modify it to create a new one in order to give it a second life.
Starting from a generic Jell-O box, I turned it into a less wasteful bandage dispenser. My goal was to use as few extra materials as possible, not to counteract the recycling aspect of the initial project.
This new packaging was born simply by reversing the initial box and screen printing the informations of the new product in the virgin side. The bandages are all connected and sealed within a thin paper sleeve, similar to a tape roll inside of the box. Where the roll comes out of the box is small set of metal teeth used to rip off the amount of bandages needed.
The name of the product reference the original product. The colours of the bandages are the same as what the box suggests, which is a small hint to flavours one might find on the shelves. This was a project about the reusing of existing packaging in order to create simple yet effective alternatives for everyday products.
The raw inside of the box was preserved in order to avoid over-processing, and also to show that such a manipulation to existing packaging can easily be marketed without the box going through a whole stage changing recycling process. This was all about being simple, straight to the point and most importantly, as green as possible.
What makes this project special is the fact that the original packaging was not altered at all, not even cut. Simply turned inside out in order to give it a new life. The box in the Jell-O product is only there to protect the gelatin pouch, so it is in perfect condition, even after the product is used, to be turned into something else. It was a challenge to use as little materials as possible. Even the inside cardboard colour of the box was preserved, not to use too much ink in the production. Everything about this new product was designed to be as kind to the environment as possible while still being aesthetically pleasing and functional.