• Real Authentic Arak (Student Project)

    Designer: Atir Singer
    Project Type: Student Project
    School: Bezalel Academy of Art & Design
    Course: Packaging
    Tutor: Adlai stock
    Location: Israel
    Packaging Contents: Arak
    Packaging Materials: glass

    We were asked to design a brand of Arak bottles (Arak is kinda the local Mediterranean vodka). The main idea behind my Arak brand is the target audience witch they are Observant Jewish 'punks' called "arsim". On the wrappers you see famous rabbis and kashrut certification that imply on target audience.

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