• Sake OK - A Hybrid Creation (Student Project)

    Designer: Jackson Holloway
    Project Type: Student Project
    School: RMIT University
    Course: Bachelor of Communication and Design
    Tutor: Renato Gallina
    Location: Melbourne, Australia
    Packaging Contents: Beer Label
    Packaging Materials: 100% Japanese Cotton Off-White/Cream

    Exploring and redefining the preconceived notion attached to craft beer consumerism.

    Challenging the relationship a consumer has with the product, extending that experience beyond initial contact at the local bottle shop.

    Finding new means of distribution the audience is able to connect with the idea of tactility expressed through form.

    Creating a tangible experience, engaging with user perception allowing for unique interpretation of the product.

    Sake OK is a hybrid creation brewed and bottled in Northern suburbs of Melbourne, gentrifying a stereotyped and saturated market.

    What's Unique?
    Hand Screen-Printed label, curation of specific materials to complement brand direction.

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