Creative Agency: Brandcourage
Design Director: Chew Kok Hsiung
Project Type: Produced, Commercial Work
Location: Indonesia, Global
Packaging Contents: Ginger Tea
Packaging Materials: Paper, Tin
Singabera is the Sanskrit name for ginger and the name of the Na family’s finest ginger teas. Sold traditionally through local food and drink stalls and shops, Brandcourage was challenged to contemporise the Singabera brand and packaging for sales into expanding international markets and modern trade, but maintain the authenticity of the brand’s roots in the Indonesian archipelago.
Started by the father, with passion and commitment, Na Sing Hie built the business from scratch to bring the health benefits of ginger into a high quality beverage. In translating this original recipe into the design solution, Brandcourage visited Solo, Indonesia, to research and acquire original batik patterns, unique to Solo, to be utilized in the packaging design process.