Designer: Sunglim Kim
Project Type: Student Project
Course: Communication Design
Location: Melbourne, Australia
Packaging Contents: Craft Beer
Starry Nite is a hypothetical brewing company based in Melbourne, Australia where is one of the most liveable and artistic cities in the world. It targets local arctic people who appreciate any pieces of artwork or design. The owners of Starry Nite aimed to share their true appreciation of a noted painting, The Starry Night by Vincent Van Gogh. The illustration represents drunken Vincent seeing starts over his head after having Starry Nite in the outback of Australia.
Back is another front, not an extra space for boring information. The shape of the label on the other front refers the waning crescent moon on a starry night. It is to showcase the theme and message as much as the front does but in a different way.
The paper stock of the label is uncoated and textured. It was carefully chosen to enhance the artistic mood when people actually pick up and touch it. Furthermore, clear ink was printed on the top of the red rectangular boxes on the front to make them stands out even more on shelves.