• Syllectikon - Collectible



    Creative Agency: noon design+branding
    Creative Director: Stelios Pseftogas
    Illustrator: Stelios Pseftogas, Maria Pseftoga
    Photographers: Thanos Kartsoglou, Iraklis Soliopoulos
    Project Type: Produced, Commercial Work
    Client: Myles Winery
    Location: Thessaloniki, Greece
    Packaging Contents: Wine
    Packaging Materials: Paper

    Noon design+branding redesigned the labels for the two "Myles Winery" wines named "Syllectikon" (Collectible). By analyzing the meaning of the word "Collectible" we came to the conclusion that the invisible mechanism that turns an object into something valuable for collectors is the parameter of time. Only through the positive effects of time, the object that has been created with passion and verity can become a collectible item. This process is similar to the process of vinification, the creation of wine. On the label we illustrated the internal mechanism of a clock, as a symbol that represents the concept of time and the passion for achieving perfection, and placed it in the center of an environment, designed with gold or silver lines, that creates the illusion of movement and symbolizes the perpetual movement of time.












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