Creative Agency: DDC Lab
Project Type: Produced, Commercial Work
Client: Minta Beverages, Inc
Executive Director: Igor Mospanov
Project Manager: Irina Polovinko
Designers: Maxim German, Elena Kharitonova
New brand of iced teas “TEA in a BOX”, designed by DDC Lab
TEA in a BOX is a unique line of natural organic iced tea beverages available in six distinct new flavors, which include Peach White Iced Tea, Lemon Black Iced Tea, Raspberry Black Iced Tea, Jasmine Green Iced Tea, Ginger Green Iced Tea and Mint Green Iced Tea. A truly refreshing treat for the entire family, TEA in a BOX comes in an innovative horizontal box made of environmentally friendly unbleached cardboard that fits neatly on refrigerator shelves for easy access. The special spout design prevents drips and spills of all Tea in A Box organic iced teas.
Packaging design reflects the natural character of the drink — all flavor and label illustrations are drawn by hand and made in linocuts style. Graphics is applied all over the square shape of the packaging, so that several packages are perfectly combined together and look great on the shelf.