Photographers: Eszter Cseh & Kevin Harald Campean
Project Type: Invitation
Location: Budapest, Hungary
Packaging Contents: Cold Pressed Juice
Packaging Materials: Plastic, Paper
The objective of the Liget Budapest Project is for the renewed City Park to become a tourist destination with a complexity, quality and international appeal unrivalled by any other in Europe. Before the construction, and after the winner landscape architectural plans, they organised a bicycle picnic, where they would like to reconciled about the new cycle ways.
Invitation for representatives of the press.
I came up with a creative invitation, which is related to biking and Ligeti as well. I bought 14 pieces of green cold pressed juices. I designed a typical Juice label, which was the invitation. We sent every final personalised juices with bike couriers to the given addresses.
This is not a juice, this is a creative and unique personalised invitation for a bicycle picnic.