Creative Agency: Brandmor
Designer: Mako Lehel Mor
Project Type: Design Proposal
Location: Brasov, Romania
Packaging Contents: Beer, Craft Beer
Packaging Materials: Glass bottle, plastic film, paper
The packaging design of TBCo. beer stands out through simplicity, but not at all in a sense of dullness. Certainly, it is very playful, but at the same time, has a strong, serious symbolism behind it because heritage is one sturdy element on which the whole design is built.
The playfulness of the labels is marked out by mixed shapes and bright colors; we have curved lines, straight lines, circles, triangles. Each of these elements has a correspondent in nature: curved lines are for water, straight lines are for lowlands, circles are for hills and triangles are for mountains. In one word, we have diversity and completeness and these are the words that best describe the artisanal beer contained by the designed bottles.
This product was made with attention to nature, to folklore, it was made with the best ingredients and brewed with passion and patience and this is what my design intends to reflect.
This is a proposal design for Transylvania Brewing Company.