Creative Agency: Hired Guns Creative
Printer: Okanagan Label & Print
Photography: Sean Fenzl
Project Type: Produced, Commercial Work
Client: Dubh Glas Distillery
Location: Nanaimo, Canada
Packaging Contents: White Whiskey
Packaging Materials: Glass, paper
The design for Virgin Spirits, Dubh Glas Distillery’s new white whiskey, is an homage to early American banknotes and roll-fed printing techniques, with fine linework in repeating patterns creating subtle moiré textures. Swirling flourishes and classic hand-lettering lend the label a timeless air, with a repeating vermillion seal and an elegant cap strap to tie it all together.
This Virgin Spirit is double distilled in a copper pot still, using only the finest British Columbian barley. It is a reflection of the premium quality single malt currently being produced and aged in oak barrels at the Dubh Glas Distillery in the heart of the Okanagan Valley.