• Vismino

    Creative Agency: Windfor's Communication
    Creative Directors: Vato kavtaradze, Bibi Asatiani
    Project Manager: Tamar Tsintsadze
    Strategy: Lado Malazonia, Vaska Chubinidze
    Copywriter: Nino Gordeladze, Beqa Meparishvili
    Art Director: Zakharia Mesropov, Matasi Sulakauri, Nika Machaidze
    Graphic Designer: Ruslan Beridze, Zakharia Mesropov
    Project Type: Produced, Commercial Work
    Client: GWS
    Location: Tbilisi, Georgia
    Packaging Contents: Wine
    Packaging Materials: Glass Bottle

    See how an ordinary piano was transformed into "the labelmaker", connecting colors and music to launch a new bottled wine brand "vismino".

    Modern Legend.
    Georgians pride themselves with centuries old traditions of winemaking. Archeologists date roots of cultivated grapevine back from 8,000 years ago. So we like to believe that this is where wine production first began - Wine culture being almost inseparable from country’s national identity.

    But when it comes to bottled wines, mmm, there is not much to show off. Most of the mainstream brands appeal to the tradition, but cannot compete with homemade and draft wines.

    That’s why, when GWS – leading wine producing company decided to launch new wine brand of 14 different varieties, we were faced with a challenge of establishing the tradition of consuming modern bottled wine.

    So, we decided to create a modern urban legend.

    What's Unique?
    Loudspeakers, Colors and Sounds of Music
    Every wine variety has its own character – we started our thinking from this simple notion and went through studying scientific theories of Newton, Goethe, and finally, Scriabin to launch "vismino" with a unique experiment.

    We wanted to connect wine tasting with music, but also made sure that music would be involved in the creation of new wine on every stage.

    Label Creation
    We transformed an ordinary piano into "the labelmaker".

    Graphic Design
    We placed the artwork on the label to serve as the main visual identity of the brand. "vismino" graphic mark is used as the brand logo, while each label also features additional graphic elements in shape of an unique sound waves, and QR codes, matching their respective music piece.

    The Film
    Following short film illustrates the whole process in details.

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