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Voyage



Designer: Anders Chow
Project Type: Produced, Commercial Work
Client: Voyage
Packaging Content: Premium sparkling juice
Location: Brisbane, Australia

An identity & package design for a premium sparkling juice product in 4 different flavours. The direction of this project revolves around with two primary ideologies “exquisite and lively”. The logo is originally minimal representation of water droplet. After further developing the logo, the shape resembled the combination of 'W' and 'V', which gives the logo its semantic charm. The logo weighting is light and slim, which contrasts with the boldness of the graphics applied to the package and hence, has a more composured and balanced visual. The metallic finish of the bottle is give it a high-end appeal, suitable for restaurants, bars and hotels.







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