• Wayward Wild Ales

    Creative Agency: Oli Woods
    Print Tech: Andrew Bousejean
    Photographer: Nicholas Wightman
    Project Type: Self Promotion
    Location: Australia
    Packaging Contents: Craft Beer
    Packaging Materials: Uncoated paper stock, Glass

    Wayward Wild Ales is a promotional packaging project to encourage engagement with craft breweries.

    Drawing inspiration from the mysterious process of wild fermenting beer and the unseen forces which play a role in creating this unique style of ale.

    The packaging features de-bossing, die-cuts, a hand signature as well as multiple high builds on an uncoated label stock.

    What's Unique?
    The 'Wild Fermented' Dark Saison label has more in common with a premium gin or whiskey than the usual craft beer label.

    This delivers high perceived product value while still maintaining the core 'craft' cues.

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