Designers: Jefferson Reuter Quint and Ricardo Heiderscheidt
Project Type: Produced, Commercial Work
Client: Wille Bier
Location: Joinville, Brazil
Packaging Contents: Beer , craft beer
Packaging Materials: Plastic film, glass bottle,
The craft beer market in Brazil has grown significantly in recent years.
In 2014, Wille Bier was founded by two beer lovers, with the aim of developing a handmade product quality, for people who like to enjoy the good things in life - how to share moments with friends and family and a drink with one of a kind flavor.
Beer production in small quantities exalts the uniqueness and care in its production, and was taken into consideration for the brand and label solution, in order to transmit these values.
The visual design retains the traditional features present in that business, but brings language to the current scenario, allowing the product to talk to different types of consumers.
To adapt the package to company needs, a single label was developed with place for the inclusion of ingredients of each variation of beer.
To facilitate the differentiation of bottled beer type labels have been developed with different colors for the bottle caps - based on the tone of each type of beer.
Wille Bier uses only imported raw and selected materials so as to produce premium beers produced according to the German Purity Law.
All this care and quality of ingredients is noticeable to the consumer in an intuitive and illustrative organization of information.