Creative Agency: Hub09 Brand People
Project Type: Produced, Commercial Work
Packaging Contents: Juice
A vintage mood was use to celebrate the 70th anniversary of Yoga, one of the most important beverage italian industry.
A fruit illustration expresses all the poetry and the smell of the product, a crown to stretch that dominates the image emphasizes positioning and origins .
The nectarine becomes icon of the great history Yoga .
For the launch of the limited edition, it was then designed a couvette trade materials such as cardboard coupled that looks like a book but can be used as a wall-mounted display ; vintage posters with original graphics of the 40s and a more traditional counter display .
The launch of the limited edition was also supported by consumer advertising pages , in addition to a trade campaign in trade publications .