70th Anniversary Yoga Special Packaging

Creative Agency: Hub09 Brand People
Project Type: Produced, Commercial Work
Client: Yoga
Location: Italy
Packaging Contents: Juice

A vintage mood was use to celebrate the 70th anniversary of Yoga, one of the most important beverage italian industry.

A fruit illustration expresses all the poetry and the smell of the product, a crown to stretch that dominates the image emphasizes positioning and origins .

The nectarine becomes icon of the great history Yoga .

For the launch of the limited edition, it was then designed a couvette trade materials such as cardboard coupled that looks like a book but can be used as a wall-mounted display ; vintage posters with original graphics of the 40s and a more traditional counter display .

The launch of the limited edition was also supported by consumer advertising pages , in addition to a trade campaign in trade publications .