Creative Agency: Faber & Lo
Photography: Tina G Lee
Project Type: Produced, Commercial Work
Packaging Content: Eyewear
Abe & Sara are scouts for the world’s finest range of original vintage eyewear. With frames handpicked from old distribution companies across Europe, their glasses are 100% original, unworn and originate from the late 1920’s to early 1990’s.
Their unique, statement-making vintage sunglasses are sold online and at Sydney’s Paddington Markets and Laneway music festivals, and are stocked nationwide in Glue stores. Without pre-existing Abe&Sara packaging in place, this new stockist demand required the development of luxe packaging to accompany their vintage frames.
Incorporating their existing brand pattern as the key visual element, the bright packaging maintains loyalty to Abe&Sara’s fun and playful brand. Eye-catching electric blue paired with vibrant orange, pale pink, and luminous gold foil makes for a keepsake-worthy box.