Creative Agency: Designhorse
Project Type: Produced, Commercial Work
Client: Arctic Beverage Group
Location: Oslo, Norway
Packaging Contents: Red wine
Packaging Materials: Mate paper
Naming, concept, identity, design and illustration for Barone Due Leoni Appassimento.
La Fontana dei Due Leoni is the inspiration behind the identity and concept. The fountain was created by the sculptor Pasquale Morganti in the late nineteenth and early twentieth century. The symbolism of the sculptural group is linked to the historical iconography of the city: the two lions, in fact, representing the two rivers, the Tordino and Vezzola, coming together. In the same way, this wine is perfectly balanced and blended by different types of grapes – coming together and making the exquisite Appassimento taste.
Nowadays you have a lot of companies that use vectors from shutterstock (and other image banks) and then they modified as they want.
In this case all the illustration and heraldic were drawn from the scratch based in a real element (the fontana Due Leoni).