Creative Agency: BXC Branding & Packaging
Project Type: Produced, Commercial Work
Client: CA50 Vodka
Location: California, USA
Packaging Contents: Vodka
Introducing a new California lifestyle inspired vodka spirit that is 50 proof and ready to chill and pour. Our CA50 client came to BXC for their spirits packaging design on a napkin and mason jar. Together we were able to refine their vision, refine the name, introduce new flavor names and create the tagline and brand theme “Nectar of the Famous”. On shelves here in SoCal now and moving!
A vodka that represents the California hipster lifestyle without being too trendy and dates ourselves to fast. We approached the product packaging as a pure lifestyle cool-party brand. We wanted to add a retro 70's meets the modern hipster vibe.